Comments on: Did the marketing Help or Hurt?

By: bballchick

bballchick — Tue, 27 Oct 2009 01:54:40 +0000

Oh loaded question and ill use some marketing jargon, i think lots of marketing campaigns go wrong with who their key segments are. Some campaigns dont really market their products to their key segments. I think other companies dont take in all the macro-invironmental problems out there, such as economic and technological changes. Thats where 51 marketing comes into play. You guys are going in the right direction by taking into account that most of the costumers and consumers are using technology more and more.
As far as big games go such as MW, MW2, Halo 3, i think its up to the companies to do some market research and see who the people where that actually bought the game. At the end of the day the gamers are going to buy the game no matter what, what matters is if the marketing that they did, made the people who where thinking of buying the game or people who had no interest in it, to buy it.
I have a lot more to say about this but i think ill leave it here. Dont wanna make it too long haha

By: Anon Ymos

Anon Ymos — Tue, 20 Oct 2009 22:13:19 +0000

“When it’s good, it’s good but when it goes bad…it really goes bad.”

Deep.

By: JPsmooth42

JPsmooth42 — Tue, 20 Oct 2009 02:19:20 +0000

I think a viral campaign like Cloverfields would work well for a game, but maybe not. Us gamers are a lot more discerning since we are spending 60 dollars instead of just 10. The mystery can only lead us so far.

By: Daylon Deon

Daylon Deon — Mon, 19 Oct 2009 23:56:48 +0000

very good call Dusty…Cloverfield had brilliant a viral strategy.

By: Dusty_Ashes

Dusty_Ashes — Mon, 19 Oct 2009 23:54:50 +0000

The viral for cloverfield is what really made me want to see the film more than the previews, i liked watching the story unfold before the movie began. I also enjoied the marketing for the dark knight even though i jumped into it rather late and there was not a lot of interaction with the city i live in, definately made me want to see the movie even more. the marketing for arkham asylum also drew me in, something about hacking into the asylum’s security system really got my blood pumping.

By: RhymeScheme

RhymeScheme — Mon, 19 Oct 2009 14:25:40 +0000

I liked the MW2 campaign…ones that make you think about the product and research it to me are better.

By: Daylon Deon

Daylon Deon — Mon, 19 Oct 2009 01:52:05 +0000

a long but good sentence catgirl

By: catgirl789

catgirl789 — Mon, 19 Oct 2009 01:43:10 +0000

Well, one marketing viral that I’ve really gotten into is There’s Something In The Sea at http://www.somethinginthesea.com. It’s for Bioshock 2. I had always planned on buying it, but this viral is so in depth that I find myself constantly checking for updates and really caring for the characters. I also end up telling all my friends about, which I guess ends up marketing by word of mouth.

Halo ODST has been mentioned a lot, and I’ve got to say that their marketing has worked on me. I’ve never played Halo before (I didn’t have an xbox for a very long time), and I didn’t even know about the viral marketing, but the commercials and hype from gaming magazines and sites have really convinced me that I want to buy it. Wow, that was a long sentence.

By: dangerdoll

dangerdoll — Mon, 19 Oct 2009 01:11:44 +0000

I agree with many of you. It’s safe to say some things are cut and dry while others, not so much. Such great feedback!

By: Elite Effect

Elite Effect — Mon, 19 Oct 2009 00:35:19 +0000

Dante’s Inferno’s marketing is a good example. I for one think it has some very good marketing. So I do plan on picking it up. From the TV Ads and Magazine Ads. As for a game like Halo ODST. I didn’t really plan on picking it up. I was tired of Halo, but they had some really cool commercials, and a pretty strong marketing campaign. So I thought hey why not, since they keep shoving it in my face everytime I watched TV. Lol, so in most cases I think it helps.